Article originally published January 19th, 2016
Merchandise costs money of course, but it’s specifically how bands make money on the road. This is especially true in today’s internet age, but I’ve also learned that the more merch you have at your table, the more you’ll sell, as you appeal to different tastes. I’m not saying your DIY, independent band has to have six plus tee-shirt designs. I’m saying don’t be afraid to step outside of the box. Here’s some merch ideas I’ve seen artists – some platinum-selling, some who can’t sell more than 100 copies of their records – do before that struck me as particularly interesting.
Read my ideas at Music Think Tank!