5 Ways to Rock Booth Marketing at Festivals

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Originally published on May 10th, 2016.
Picture and article are property of Brown Paper Tickets.

Summer is creeping up again, that glorious time of vacation, tanning or sunscreen (if you’re a redhead like myself) and of course, festivals. For small businesses, festivals provide a huge opportunity to reach new customers. All you need is a booth, some swag and a smile.

But with so many businesses involved in a festival, you have to be on top of your game to get noticed. Here are some things to consider when creating your outreach plan:

1. Location
Where is the action? Where is the food? That is where the people will be and that is where you should center your booth. If you cannot control your booth location, figure out how to bring people to you. Are you surrounded by other businesses? Are you far from the main action? Consider forming a “street team” to hand out free stickers or flyers alerting festival-goers of where you are and what you do. This is an excellent way to spread the word about what you do and at least to get your name out, just make sure that they are as enthusiastic about your brand as you are.

Read the rest over at Brown Paper Tickets’ Blog!

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4 Ways to Be a Tighter Live Band

Originally posted on MusicThinkTank on May 5th, 2016.

There’s nothing worse than a band that sounds great on record but sounds like garbage live. Not only can this lead to a fan feeling cheated financially, but the band in question can might lose their credibility as talented artists as well. No performance is 100% perfect, but from my experience, there are things I’ve learned to overcome those mistakes and bumps in the road and still leave showgoers with the feeling that my band is halfway decent and knows what we’re doing. Here are a few of my suggestions.

Read the rest here!