Originally published on May 10th, 2016.
Picture and article are property of Brown Paper Tickets.
Summer is creeping up again, that glorious time of vacation, tanning or sunscreen (if you’re a redhead like myself) and of course, festivals. For small businesses, festivals provide a huge opportunity to reach new customers. All you need is a booth, some swag and a smile.
But with so many businesses involved in a festival, you have to be on top of your game to get noticed. Here are some things to consider when creating your outreach plan:
Where is the action? Where is the food? That is where the people will be and that is where you should center your booth. If you cannot control your booth location, figure out how to bring people to you. Are you surrounded by other businesses? Are you far from the main action? Consider forming a “street team” to hand out free stickers or flyers alerting festival-goers of where you are and what you do. This is an excellent way to spread the word about what you do and at least to get your name out, just make sure that they are as enthusiastic about your brand as you are.
Read the rest over at Brown Paper Tickets’ Blog!