Pressing an album is something that everyone wants to do, but it’s hard to do it effectively. Having physical copies of your music is important and rewarding; listeners like having something in their hands, as it represents ownership, and there’s really nothing like holding your own record. While digital downloads are probably a better way to get your music to people’s ears, physical copies are memorabilia for showgoers. Moreover, if they like your live set, they’ll be more likely to buy your record.
That said, there are a lot of ways to get your record into people’s hands, not via just their iTunes library.
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