Publicity for a DIY Label: How to Do an Okay Job When You Suck at It


Originally published on August 26th, 2016.
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Two years ago I graduated college as a Business Major with a focus in marketing. One year ago I started a record label. Right now I have no clue what I’m doing.

I had talked casually about starting a label ever since I was in high school, playing in bands and wanting to share my friends’ music that I thought people should hear. I admired labels like Kung Fu, Asian Man, and Epitaph—labels started by DIY musicians for DIY musicians.

I didn’t know what it meant to run a label besides getting other people’s music into listeners’ hands. But I wanted to do it and I wanted to do it right.

So I went to college and majored in Business in hopes that someday I would be able to run a label with what I learned there. I’ve learned a lot more about business and marketing from running the label than I did anywhere else, and most recently I’ve picked up some publicity tips. It’s not all traditional, but it’s what’s worked best for me. Love or hate it, here it is…

Read my questionable PR methods here.


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