Music Mailing Lists: Yes or No?

Originally published on Musicthinktank.
Published on September 1st, 2016.

I used to get e-mails from Paper + Plastick Records about free downloads once a week or once a month (to be honest, I don’t remember which). While it felt a little overwhelming at times, I also found myself being informed about new bands and releases I really cared about. Bands like Flatfoot 56 and The Braces who I’d followed for years were putting out new releases and I was getting mp3s and updates pretty regularly on their new stuff. Facebook worked for this as well, but I didn’t get free music out of it!

So my question to all of you musicians, label owners, managers, PR guys and gals: are mailing lists relevant nowadays for independent artists and record labels?

Read the entirety of what I wrote here, and respond over at Twitter!

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