Originally published on Musicthinktank.
Published on September 1st, 2016.
I used to get e-mails from Paper + Plastick Records about free downloads once a week or once a month (to be honest, I don’t remember which). While it felt a little overwhelming at times, I also found myself being informed about new bands and releases I really cared about. Bands like Flatfoot 56 and The Braces who I’d followed for years were putting out new releases and I was getting mp3s and updates pretty regularly on their new stuff. Facebook worked for this as well, but I didn’t get free music out of it!
So my question to all of you musicians, label owners, managers, PR guys and gals: are mailing lists relevant nowadays for independent artists and record labels?