Street Team Marketing: Here to Stay or Fading Away?

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This article was published on November 29th, 2016.

The article is property of Brown Paper Tickets.

Growing up in independent music, I heard the word “street team” thrown around quite a bit. Fans signed up for a band or label’s street team and got a package of stickers, buttons, maybe some t-shirts and posters and informed friends and others about said musical entity. Street team members got into shows or VIP events for free and were continually sent free merchandise, and all they had to do is tell people about records and upcoming shows.

With the social media era however, street teams have mostly faded out … or so I thought.

Read the rest here!

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