Why Tracking Attention and Awareness is Important in a Digital Age

Article is property of Spin Sucks.
Originally published on July 31st, 2017.

Products flop.

They just do.

In the digital age, brand loyalty and awareness techniques have had to change and adapt because people are always engaged with their digital devices and involved online.

You need to go where your customers are, not the other way around.

So how do you track overall success when something goes awry?

It’s about visibility in front of potential customers, who ultimately determine what the market looks like.

Read the rest here.